Bridge pages and bridge page videos are a great idea. They’re your first chance to make a good impression. We hope that it will be a great one! I’ve seen a lot of bridge page videos in my clients’ funnels. From snoozers and losers to solid gold winners.
If you use a video on your bridge page then I encourage you to put some effort into it. Try your best to make it as good as you can. We’re not going for an Oscar here, but we also don’t want something that looks like you did it on a whim after eating something too spicy for lunch.
Remember that we do business with people that we know, like, and trust. Try to reach those goals with your bridge page videos.
- Let them get to know you a bit.
- Be likable.
- Be trustworthy.
I would add “Be professional.”
One of your first questions might be about equipment. A $2000 DSLR camera with a lavalier mic is great, but it’s not necessary for these videos. I think a camera phone is fine in the right environment. Phone cameras have really improved over the past few years. But give the camera something to work with. Here’s some pointers that will help you out.
10 Tips for Bridge Page Videos
- Write a script and read it out loud to make sure you’re comfortable with the phrases and such. People tend to write differently then they speak. If you stumble on something then think about how you would say to it your friend in a conversation. Then rewrite it that way.
- Make sure the script has everything that you need to say. It’s easy to get brain lock in front of the camera and forget something. Or even worse, say something that makes no sense at all. Keep it short and on point. 45-60 seconds is a good target for a bridge page video. Save the longer stuff for your VSL. (That’s marketing lingo for Video Sales Letter.)
- Practice, practice, practice. Practice some more. I’ve made videos where I did more than 20 takes before I relaxed enough to be comfortable talking to the camera. Don’t worry about stopping and starting the camera. Just hit record and begin. If you stumble, then just shake it off, gather your thoughts, and start talking again. You’ll edit the recording down later. Practice until you can get through the recording comfortably without reading the script.
- Speaking of editing software, find something and learn how to use it. You have a lot of options. From free, to inexpensive, to pro level. Do some research and give one a try. I’m a Mac guy so I use iMovie and Final Cut Pro. If you have an iPhone did you know that you can get the iMovie app? It works pretty well too.
- Don’t just take the first shot from your phone and publish it to YouTube without any editing. Use the software to edit your video down to the best take. Make a good beginning and ending. Don’t show yourself pulling your hand away from the phone as you hit the record button, or reaching for it to hit stop. Give yourself a few seconds of silence before and after speaking so you have room to edit. Smile comfortably and keep looking at the camera. I count to 5 in my head. Maybe ad a title at the bottom with your name, email, web site, or (dare I say it?) phone number 😲. Get creative!
- Set the stage. What’s your background or environment? Maybe you’re a work-at-home parent, or you work in an office. That’s fine. The people that see your bridge page are the same. There’s something to be said for being yourself in your environment, but we don’t need to see your dirty laundry, or the person at the next desk eating a sandwich. Find a quiet spot with a pleasing background.
- Use a tripod, or prop your phone/camera in a spot that is close to where someone’s face would be in a conversation with you. Don’t have the camera so low that the person is looking up your nose. A tripod or prop will also keep the camera steady. I use a Gorilla Pod with my iPhone. You can hang it anywhere.
- Now that you’re set up do some test recordings. How is the lighting? Daylighting is best, but not so bright that you need sunglasses. Is the recording bright and clear, or is it so dark that people will think you’re a vampire? Is the color good, or do you look like you have jaundice? Check out 3-point lighting if you want to take it to the next level.
- How is the sound? Are you in a big room full of echos? Carpet, curtains, and stuff on the walls will help muffle echos. Are you close enough to the mic for your voice to come across well, or do you sound like your at the bottom of a well? Phone mics are ok, but check out some external mic options for some really good sound.
- Remember to have fun with it! Your bridge page videos are introducing someone to a great product or opportunity. You’re excited about it right? If you’re not then why should anyone else be?
Contact me for your bridge page and bridge page videos. Book an appointment on my Facebook page and let’s talk. https://www.facebook.com/Tenterrific/services. I’m not free* or cheap, but it will be worth it.
Once we have your stellar bridge page running, I’ll help you get some eyeballs on it with some solo ads.
* Actually my web hosting clients get free bridge pages. Check that out at http://fastlanehosting.com