The other night I was writing my next great blog post. As I was researching keywords I started to think about my audience. Who am I writing this post for? What are they interested in? I don’t really know yet. This site, with not much organic traffic. It’s like speaking to an empty room.
Bloggers spend hours (or days) researching, designing, and writing to put something online that may not be read by anyone. At least not for a while. And that’s after spending hours (or days and weeks) building the site so we have a place to put that blog post.
But we do it anyway.
Maybe, someone will stop as they walk by that door in the back of the room and listen to what we have to say. Hopefully, they will come in a take a seat. And then maybe more will follow.
To use an already overused idiom, Rome wasn’t built in a day. As I’ve said before, this is a marathon. I recently watched an interview with Anastacia Hauldridge and Rich Guzman, better known as Ace and Rich. They said that they started with a goal to blog daily (as in one post per day) for at least one year, with zero expectations of return or success. That’s insane, and amazing.
So I have a lot of work to do around here. I enjoy it, but I become impatient for results sometimes. I know that someday I’ll look back on this post and remember the empty room.
If you do happen to stop by, leave me a comment below. Even if just to say “Hey, I was here.”